Little BU® nail polish is the creation of born beauty enthusiast, Patricia Dente Haimes. She spent her early years playing with hair rollers and nail polish in her mother’s salon, and eventually her passion grew into a successful career in New York City as a beauty publicist. Throughout her fifteen years of experience in the industry, she has collaborated with a number of high-profile innovators and branding experts to launch campaigns for companies such as SmashBox Cosmetics, Estée Lauder and CHANEL
As a former New Yorker and current London resident, Patricia has recognized that a growing number of sophisticated girls in both cities are frequenting salons with their mothers and best friends for pampering manicure and pedicure services. Identifying this growing trend amongst the budding urban sophisticates, Patricia decided to develop a safe, odourless nail polish formula that provides a salon quality finish in fashionable colours. The concept of a truly safe, odourless, non-toxic formula with a glossy finish for children has been so popular that it has transcended age parameters, with chic women-in-the-know flocking to use Little BU® nail polish!